4 Ways A Health and Wellness Business Can Write Better Copy That Converts More Clients

H&W Agency Copywriter
 Show Interest

4 Ways A Health and Wellness Business Can Write…

 Show Interest

There is a common misconception that colourful websites and beautiful images is enough to attract clients.

But guess what? That’s not the stuff that is going to make a meaningful connection with people, who are going to be inspired to take the next action of becoming a paying client.

Because the most important ingredient to attracting new clients is the words you use…

Especially if you want to speak to the deepest core desires of those website visitors who keep turning up on your page and not acting …

So, to help you craft a message on your website that speaks directly to you ideal clients, you have 5 tips below, that will help you write copy that attracts more sales.



  1. Identify with the problem

The first step is to identify the problems that are causing your ideal client’s pain. Brainstorm 5-10 problems and then identify the problem that is currently causing your ideal clients the most negativity.

Next, you can start to craft your sales copy and weave in threads of the empathy aligned to the solution you are presenting.


  1. Focus on the benefit

Next you want to focus on the benefits instead of the features of your product or service.

How do you make people feel better?

Benefits give your customers a reason to buy because they explain how your product or service improves their lives.

 If you are struggling to translate features in to benefits, answer the question “so what”?


  1. Use Social Proof

Social proof is a great way to demonstrate how you could help people resolve their current pain, because people like to see other people who have previously struggled with the same problem and have now achieved their aspirations

People often look at the reviews and testimonials before they make a purchase.

You can make this easier for them by making them prominent on your website.


  1. Create a clear call to action:

Have a clear call to action that illustrates the next steps you want your readers to take.

Don’t be frightened to bullet point the step-by-step process you need you reader to take, so they move on to the next stage of your customer value journey.

Bad Example

If you think this could work for you, click on the link below

I have left this link below if you are interested in this offer…

If you have the time, click on the link below…

Good Example

Buy now.

Click here to sign up.

Watch the video now.

P.S- What I have just taught you is important, but it may not be the most important growth strategy for your business right now. 

I have identified 30+ additional growth strategies, so lets schedule some time when we can figure out the ONE BIG THING you should do first...

Appointments 1 — H&W AGENCY (hwadagency.com)

  • Health and Wellbeing Coaching
  • Health and wellness
  • Health & Fitness Coach
  • Health and Well Being
  • Health and Life Coach
H&W Agency Copywriter

Are you an Ecommerce Business who is struggling to make a profit - running a "hope and pray" or "wait and see" marketing strategy that is leaving you frustrated that you are unable to scale your…


Who Do You Know In The World Of Horse Racing?

AR Legal have a real niche in the world of horse racing.We collect debts on behalf of stud farms, vets, trainers,…
Health & Medical

Who Do You Know In The World Of Horse Racing?

AR Legal have a real niche in the world of horse racing.We collect debts on behalf of stud farms, vets, trainers,…
Marketing & PR

We sometimes have to do (for our business) what we don't...

We sometimes have to do what we don't feel like doing. I'm sure we're all familiar with phrases from our parents like…

More Articles

Retail & Services

Ford to deploy ‘angels’ to troubleshoot busted EV chargers.

Ford have had a very interesting idea on how to improve reliability of EV chargers around L.A. They are going to…
Employment & HR

Debt Collection For Recruitment Agencies

Debt Collection for Recruitment Agencies Recruitment agencies, just like any other businesses, rely on invoices being…
Business Management

Outsourced Credit Control

Outsourced Credit Control Few small and medium sized businesses can afford a specialist credit controller and often it…

Would you like to promote an article ?

Post articles and opinions on Professionals UK to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.

Find the right professionals in United Kingdom

View The Full Index

Search By:

Submit your Enquiry here

Enquiry Details

Contact Details