• FInance Director
  • Financial management
  • Business Planning
  • Exit Planning
  • Cashflow
  • cashflow management
  • Financial Modelling
  • KPI development
  • Cost Reduction
  • Fundraising
  • Financial Reporting
  • Financial Analysis
  • Financial Adviser
  • Management Accounts
  • Debt Reduction
  • Forecasting & Budgeting
  • business advice
  • Business Consultancy
  • Change Management
  • Operational Planning/Control


I am a CIMA qualified senior Finance professional who has spent over 20 years working with and supporting Functional & Operational teams (with a foucs towards Sales and Marketing) as well as C-Suite/Board-level members, providing timely, accurate and insightful analysis to drive the business forward across the Retail, FMCG, Telecoms and Technology sectors but with the transferable skills am happy to work in most sectors and company sizes.



I act as the bridge between Finance and Operations and help business owners make and execute strategic business decisions to realise increased profit objectives through cost savings, new products and increased market share.



• Grew sales team globally from 220 to 300, enabling a turnover growth target of $1bn by 2017
• Spearheaded the development of the international sales plan of $500m, covering over 5 regions
• Successfully identified possible savings of $5m+ via reduced wastage, spoilage and transport costs
• Development initiative with a CAPEX budget of between £60m - £90m for investment for new stores
• Successfully delivered the piloting of the new commission scheme, project delivered to 90+ stores saving c.£1m per quarter
• Grew the market share of domestic monitored alarms from 5% to 7% via increased B2C channels


  • EFM

    Associate Director
    2018 - Current

    A network of experienced Finance Professionals providing Financial Management and Business Partnering/Advisory on an "as needed" or Pay as You Go model as Part-Time FD/CFO's to SME's and others who either could not afford or do not wish to pay for a full time FD resource

  • LycaTel Services

    Head of Group Financial Planning and Analysis
    100+ Employees 2016 - 2017

    Running and Managing the new Group FP&A function for LycaTel services, a diverse group of companies covering Mbile Telecommunications, Property Management, Financial Services, Travel agency, Restaurants amd Media among others.·

       Created a new budgeting and forecasting process, from scratch, for the first time in their 10 year history for the group subsidiaries including Telecoms, restaurants, travel agencies, property services and airlines.

    o  Developed a presentation and a written guide to assist and support the respective Board Members and their Heads of Department as well as Country Managers to complete the Budget templates in Local Currency with a central template to translate these submissions into the central reporting currency (Euro)

    ·   Responsible for being the Finance Business Partner and representative for all strategic programmes including on all potential expansion opportunities as well as product and new venture launches

    ·   Devised a new business case review process for looking at new campaigns and ensuring pricing / margin analysis was in correct proportion in collaboration with the marketing team

    ·   Created a new Management Report including variance analysis, utilising the new budget / forecast template and translating multiple currencies into a base currency providing insight into drivers, trends and ongoing Market situation

    ·   Worked on the going concern audit ensuring that the forecast models for the mobile group and consolidated holding company were in the newly designed format and reflecting market analysis and associated risks

  • Thomson Reuters

    Head of Finance
    2012 - 2015

    Providing Financial Management and Business Partnering support to a divison of Thmson Reuters which specialised in FinTech software sales on a SaaS (Software as a Service) basis as well as Hardware to Financial Instituitions of all sizes.

  • Various

    Finance Director/Head of Finance
    2009 - 2011

    Working on Various contracts providing Financial Management and Business Partnering services, helping grow the business by identifying gaps in the market, improved MI reporting, timely and accurate analytics, process weaknesses and providing alternatives for improvement, etc.





Clubs and Associations


Interests and Hobbies

Golf, Cricket, Rugby, Theatre, School Mentoring Programme,


Email David

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