• Digital Marketing
  • Social media
  • Marketing Consultancy
  • Marketing Strategy
  • Brand Activation
  • Content Marketing
  • Social Media Advertising
  • Campaign Planning
  • Website content
  • Copywriting and editing
  • Facebook Advertising
  • instagram
  • Brand & positioning strategies


I’m a digital marketing expert and creative thinker who has specialised in digital content, social media, branding and campaign management for over 5 years.

Based in Northwich, I started my marketing career in the tourism industry promoting attractions and events in Cheshire and beyond. Since then, I have worked for some of the UK's biggest names in hospitality and retail, including The Hut Group, Wedgwood, Royal Doulton, Royal Albert, The New World Trading Company, The Botanist and more. Creating content and social media campaigns for these luxury lifestyle brands has taught me a lot about what people value the most - the need for real connection and shareable content. 

My company MKTG Lotty specialises in affordable digital marketing services for the hospitality, retail and tourism industries. Get in touch and let me help you plan for a bigger digital impact.



  • MKTG Lotty

    Freelance Digital Marketing Consultant
    1 - 5 Employees 2018 - Current
    MKTG Lotty

    Freelance marketing consultant specialising in content, social, PR outreach and creative campaigns for clients in the North West.

  • Fiskars

    eCommerce Content Marketing Manager
    100+ Employees 2017 - 2018

    Global marketing manager for luxury brands Wedgwood, Royal Doulton, Royal Albert and Waterford - all part of English Living (Fiskars Group).

  • The Hut Group

    Senior Content & Social Executive
    100+ Employees 2016 - 2017

    Oversaw editorial content and social media for online health brands Exante and MyVitamins.

  • Marketing Cheshire

    Marketing, Social & PR Executive
    6 - 20 Employees 2013 - 2016

    Marketing support on campaigns and strategies for several client's content and social media accounts.

Education History

  • 1st Class BA Marketing, PR and Events Management

    University of Chester
    2014 - 2016

Clubs and Associations

Chartered Institute of Marketing (CIM) Associate Member

ProCopywriters Member - UK’s Alliance of Professional Copywriters

Email Lotty

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